The 4 Classical Activities in Client Relationship Management Assignment

The 4 Classical Activities in Client Relationship Management - Assignment Example This paper illustrates that through market orientation, value creation, and use of innovative IT, a firm is able to increase the number of first-time customers. After the purchase of a given product, the business heads for the second goal, retaining the clients. Customer retention is an imperative part of running a business. If customers do not become loyal clients, it becomes difficult to have referrals to the business and even more difficult to make predictions on demand. In other words, a firm must adopt strategies that help retain the customers who already made a purchase. While most customers would come back to buy the same product if they trust the seller as the best dealer of a particular merchandise, customers may come back for other goods and services, which brings about the third classical activity of CRM, extension. In customer extension, customers must be return customers first. This way, they return to buy products they have purchased before from which the firm introduce s them to other products and services. Sometimes the products may not even relate to those they had purchased before. The goal of a firm is to retain them as loyal customers offering them as diverse products as possible. Customer selection, lastly, involves knowing who the target is, what value they bring to the firm’s objectives, their life cycle, and where to find the customers. Without this knowledge, a firm may not make proper decisions in marketing and so on.

Point of view Essay Example | Topics and Well Written Essays - 500 words

Point of view - Essay Example As the stewardess pushed the food cart along the narrow center-aisle, the plane’s rickety engineering made creaking noises and lead one to consider that it would be worth going without food to avoid the challenge that became distributing food among the passengers. When the food reached the passengers it was stale and hardly edible; it tasted like it had been stored for months and only recently brought out. Many passengers became sick and made their way towards the restroom. This created a commotion in the aircraft that left a pervasive feeling of unease and further annoyance among the passengers. A further cramped feeling occurred as the passengers had to push against the other passengers aside to make their way towards the restroom. This terrible plane ride continued before finally landing in the United Kingdom airport. Wonderful Airplane Ride Across the Atlantic Ocean When the passengers took their seats and reached towards the magazines in front of them they settled into wh at would become a wonderful airplane ride across the Atlantic Ocean. While the airplane wasn’t as large as traditional airliners it had a number of charming elements that made it more enjoyable than other flight methods. The plane had an intimate setting so that conversations carried throughout the flight.