William Blake and The Garden of Love Essay -- Garden of Love Essays

William Blake and The Garden of Love    At first glance, the poetry of William Blake may appear simplistic; he writes most often in regular metrical rhythm, apparently sticking to the rules, blunt observations on such mundane subjects as tigers, lambs and roses.   But if one were to finish with Blake and move on, left with only these initial impressions, it would be a great pity; true enjoyment of this poet can only come about through some understanding of his life, background, and skill in the manipulation of the tool of simple lyrical poetry, to convey deeper meaning.    Amongst his admirers, Blake is considered something of a renaissance man, a frustrated and hugely gifted artist and writer, a social renegade, and something of a true western mystic.  Ã‚   For our purposes here, it is sufficient to know that throughout his adult years he struggled with ideas of correct government, church corruption, unfair taxation, and Christian thought, to the point of near-lunacy.   Blake was born in London in 1857, and while still in his early teens (under 14) began privately writing poetry that is considered of high caliber.    Blake ¹s family had the wherewithal to send him to a  ³drawing school ² when he was ten, and he there began formal training in art.   He was greatly influenced by the art of the Renaissance world, and later wrote about his early total comprehension and appreciation of it.  Ã‚   He continued his formal education in art, and was apprenticed and working successfully in that world by his twenties.    But at heart Blake was a lover of words, and inclined to express his impressions of life through the pen as easily and readi... ...who would be helpful figures normally - are blindly making their rounds dressed in black.   Black is the color of death, deception, the villainous, of loss of hope, of the opposite of innocence.    It would be a mistake to read the poem as a comment on an individuals experience with the vision of a dream.   Blake always has many layers in mind: one should remember that    Blake's own mind was enormous, and capable of juggling various meanings simultaneously.   Especially where Church, Innocence, Death, and such images as demonic priests are involved, one can count on the hint of commentary on society at large.    "The Garden of Love"   stands as an excellent example of Blake ¹s ability to use simple meter and language as a foundation, and then twist the foundation ever so subtly to induce a particular idea.

Abraham Lincoln: Civil War President Essay

â€Å"I am naturally anti-slavery. If slavery is not wrong, nothing is wrong.† Abraham Lincoln What seems to be very superficial about the nature and character of Abraham Lincoln proves to be quite profound after an extensive investigation of his life. Mystifying his contemporaries and modern historians alike, the numerous volumes of scholarly research over the past 150 years is evidence of the challenges incidental to unraveling the complexities of the man many refer to as the â€Å"great emancipator.† Richard Carwadine’s Lincoln: A Life of Purpose and Power and William Gienapp’s Abraham Lincoln and Civil War America present excellent biographical research that contrast and compliment their subject and describe the extenuating circumstances that only adds to Lincoln’s complexity. Carwadine’s research â€Å"covers familiar ground but sets itself apart by focusing closely on questions about Lincoln’s political ambition and agenda and his exercise of power.† See more: The stages of consumer buying decision process essay The American public is quick to judge their presidents while assessing their achievements critically and without reserve. Carwadine argues that Lincoln’s â€Å"great achievement was to set ambitious but realizable political goals; to fathom the thinking of ordinary citizens and to reach out to them with uncommon assurance; and to hone his impressive skills as a manager of the often unstable and fractious elements that made up the political parties to which he belonged.† [2] Gienapp’s â€Å"primary ambition is to show how the green, upstart president handled the four years of crisis†¦and how he became such an extraordinary war leader.†[3] The transformation from his humble origins as a rail-splitter to masterful politician and leader of the nation appears to simply defy explanation. However, Lincoln remains and enigma for many people. He is confusing, difficult to understand, and by many accounts, appears to be incapable of executing the simplest of tasks. Yet, this is the wonder of Lincoln’s character and what makes him appealing to so many. â€Å"His ambition—and particularly his hunger for public recognition—had been evident from his young manhood in the early 1830s.† [4] Obviously, in order to develop a greater understanding of who Abraham Lincoln was, one must take a brief look into his childhood. Modern psychologists might suggest that Lincoln’s family was very dysfunctional. His father’s constant relocation of the family and never seeming to be satisfied to become more than a simple farmer, only contributed to the strained relationship between Lincoln and his father. Most prominent people throughout history have often cited a parent, sibling, or other close relative or friend as having been a great influence on their life. Not so for Lincoln who upon losing his mother to milk sickness, went on to form a constructive and enduring bond with his stepmother. A remarkable woman, Sarah Bush Lincoln exerted an enormous influence on Abraham†¦who he called â€Å"Mama.† He later said that â€Å"she had been his best Friend in this world and that no Son could love a Mother more than he loved her.† [5] The same cannot be said of Lincoln’s relationship with his father, which at best was superficial and distant. When Lincoln received word of his father’s failing health and was requested to return home at once, Lincoln declined to come to his father’s side. When his father passed on, Lincoln did not attend the funeral. It was a testament to his feelings toward his father. And, if Lincoln had ever harbored any ill will or inner hatred about his father, he never let it be known. Lincoln seldom discussed his relationship with his father, let alone his family, and his reticence was quite characteristic of the man who would someday maintain the same trait as president. I would argue that their troubled relationship was the primary reason that â€Å"throughout his life, Abraham Lincoln keenly regretted the lack of educational opportunities in his youth.† [6] Lacking the stability of a consistent family life, Lincoln was not afforded the type of educational opportunities that most of his contemporaries enjoyed. On the upside, Lincoln possessed the strong individualistic spirit that was epitomized by the frontier that served to enhance his image. Most would consider his constant reading as idleness, or simply being down right lazy. But for Lincoln, spending time in his books not only gave him time alone, which he craved, it also provided him the opportunity to learn and instill the all important characteristic of self-improvement. Not being one to hold grudges, â€Å"Lincoln’s own experience of getting on in life tended to sharpen rather than to blur his meritocratic vision, though the process was complex.† [7] This philosophy would become the foundation for Lincoln’s outlook on life and would eventually transcend his presidency. Many of Lincoln’s contemporaries, and modern historians, have suggested his views of self have contributed to his melancholic approach to life in general and the fatalistic view that pervades his thought process. Lincoln believed â€Å"there was no freedom of will, that men had no free choice.† [8] Perhaps this explains Lincoln’s indifference toward his father and family. It may even further explain his apparent negativism and melancholy perspective on life’s events. Contrary to popular belief, however, â€Å"fatalism†¦did not always show itself negatively in Lincoln, since it sometimes seems to have given him the assurance he needed to persist in whatever course of action he believed had been thus ordained.† [9] While some scholars might determine Lincoln’s fatalist outlook would be a detriment to his abilities to lead the nation, especially during the Civil War, I would argue to the contrary; I believe it forced Lincoln to become more aware, more conscious, of his own ambitions and how he might individually impact society. Lincoln could become easily frustrated and moody, I believe, because of his strong desire to surpass his father’s legacy. Not only was he a man of convictions, Lincoln would continually strive to become someone of significance. Politics would become the avenue by which he could do just that. Gienapp argues â€Å"Lincoln’s greatest ambition had always been to serve in the Senate.† [10] He possessed a strong desire to serve humankind and had the fortune to establish himself as a politician. It was during his time in the Illinois legislature, and later, through his debates with Stephen Douglas over the extension of slavery, that Lincoln developed his political ideals that would aid him during the tumultuous times in the White House. Lincoln seemed to possess an innate sense for the understanding of his constituency and direction of public opinion. With the repeal of the Missouri Compromise, he sensed a new moral outrage that existed not only in his home state of Illinois, but also throughout much of the northern United States. Although Lincoln had always maintained his distaste for the institution of slavery, â€Å"his moral passion now ran deeper as he shifted his primary focus from economic issues to slavery.† [11] The adoption of the Kansas-Nebraska Act in 1854 would give rise to the formation of a new anti-slavery party that would eventually become the Republican Party. When discussion over the repeal of the Missouri Compromise surfaced, Lincoln â€Å"avoided any discussion in his speeches of nativism, prohibition, or even economic issues†¦instead, he focused exclusively on the Kansas-Nebraska Act.† [12] It was at this time in his career that Lincoln was becoming a well-known and popular orator among the Illinois populace and was often invited to speak outside his congressional district. Lincoln used these opportunities to begin to formulate and promote his thoughts on slavery. Although much of his argument was based on earlier anti-slavery leaders, such as Salmon P. Chase, Lincoln presented them in an unusually effective manner. [13] I believe it was during this time period that Lincoln also began to sense that he was destined to accomplish something great for mankind. I do not, however, believe he had intentions of becoming president, or ending slavery outright, but there seems to have existed a spark that ignited a unique passion within Lincoln that had not existed previously. I believe he began to formulate his most inward thoughts and outwardly transform them to conform to public opinion. I must point out, however, that this did not mean Lincoln simply told the public what they wanted to hear, rather he possessed a unique skill in knowing when to reveal his opinions to the public and present them in a way that appealed to their common senses. Although not a charismatic speaker, Lincoln was enchanting and knew how to move a crowd. â€Å"It was at this point in his career that the Declaration of Independence became a significant component of Lincoln’s thought. Hailing it as the first precept of our ancient faith, he henceforth designated it (rather than the Constitution) as the nation’s founding charter.† [14] This change of direction would become instrumental in Lincoln’s upward advancement through the American political process and explain the reasons why, as president, he would expand the constitutional powers of the presidency through the justification that his actions were out of necessity for the preservation of the Union. Just how did Lincoln become president? For many students of history Lincoln is an enigma. By modern standards, his humble background, gangly physical features (altogether homely as described by some), and irritating speech would hardly present the kind of credentials necessary to win a party nomination, yet alone, presidential election. However, in 1860, presidents were normally selected based on their potential to govern. A candidate’s skills and abilities along with previous governmental experience were paramount to winning the party’s nomination, and hopefully, national election. Supporters were drawn to Lincoln’s nomination for the Republican Party as president. Lincoln was not a front-runner by any means. Yet his national notoriety and speeches on slavery, the 1858 Senatorial debates with Douglas, and pragmatic and humble nature manifest itself a grass-roots appeal among the party’s delegates that would help to propel him to the presidency. â€Å"America’s new mass democratic forms had put a premium on the electable, or available, candidate. A sequence of nominations in every presidential race since 1840 had shown that national political standing and proven executive ability came in a poor second to supposed electoral availability.† [15] There are several avenues of research to follow regarding Lincoln’s presidency. I will conclude my paper by looking at the constitutional issues surrounding his decision to emancipate the slaves in 1863. â€Å"One of Lincoln’s strengths as a war leader was that he always kept his focus on the larger questions, rather than becoming embroiled in personal disputes.† [16] From the onset, Lincoln made it clear that his intentions toward the Confederacy were to not interfere with slavery where it existed. He consistently maintained his opposition to the extension of slavery into the Western Territories. Despite his claims, eleven Southern states would secede from the Union and form the Confederacy. The question now before the president was what course of action is required to end the state of rebellion that existed in the Southern part of the United States. â€Å"The steps that Lincoln took during the early stages of the war showed an impressive and instinctive grasp of strategic essentials. He had three main objectives. He must nourish and sustain northern political support†¦do all in his power to strengthen the Unionist elements in the upper tier of slave states†¦prevent the war from becoming an international conflict.† [17] The slave question was the most difficult issue before the president. â€Å"Because he had no constitutional power to interfere with slavery in the states, and because he needed to retain the support of Border States and Democrats, Lincoln†¦repeatedly defined his policy as restoration of the Union—which of course meant a Union with slavery.† [18] The issues over emancipation were complex. The Confederacy was already using slaves as laborers in their war effort. If Lincoln were to emancipate escaped slaves that reached Union lines, they too could be used for service in the Union army and navy. However, Lincoln was reluctant to adopt such a policy for fear of losing the Border States. Secessionist movements already existed in Maryland and in the war’s early months, threatened to envelop Washington, D.C. and thus separate the nation’s capitol from the North. But as the war became a prolonged affair, Lincoln began referring to the term â€Å"indispensable means† to preserve the Union. [19] Determining what exactly this meant was left to Lincoln’s interpretation that his actions, or â€Å"means that under normal conditions would be deemed unnecessary, even extraconstitutional, might in extremis become an indispensable necessity to achieve a lawful end† [20] and as â€Å"field hands and military laborers, slaves gave the Confederates formidable strength. Extraordinary measures—emancipation by proclamation—had become the indispensable means to preserve the national existence.† [21] Unfortunately for Lincoln, the issuance of the proclamation was also political. Without any major Union victory on the battlefield, emancipation might appear to be a last-ditch effort at winning the war. By mid-1862, when Lincoln first formed the basis of the proclamation, the Union army had yet to win a decisive battle against the Rebels in the Eastern Theater. The president would appear to have no real backing for issuing the emancipation proclamation until a decisive victory had been won. That opportunity came in mid-September when Lee’s army was forced to retreat from Maryland after the battle of Antietam. Lincoln then took advantage of the Union â€Å"victory† and formally announced the proclamation on September 22, 1862. The emancipation proclamation would go into effect on January 1, 1863 and would only affect those slaves residing in Southern states that remained in rebellion. â€Å"With a stroke of the pen, Lincoln had changed the nature of the war. Both sides understood that the war had been fundamentally transformed, that the Union was no longer fighting to restore the old Union but to create a new one.† [22] Gienapp and Cawardine hold similar viewpoints in their overall assessment of Abraham Lincoln, however, their focus varies. In the scope of the Civil War, Gienapp concludes that Lincoln â€Å"became an accomplished and extraordinary president†¦had a sure sense of timing, knew when to stand firm and when to compromise, and displayed an absolute genius for getting individuals of diverse viewpoints to work together.† [23] There is nothing profound about his assessment and accurately represents the humble nature of Lincoln. Cawardine’s conclusion transcends Lincoln’s death that is embraced by what Henry Ward Beecher described as â€Å"a new impulse of patriotism.† [24] Furthermore, he â€Å"bequeathed an enhanced and ambitious nationalism to his successors†¦whose†¦practical policy grew from a strong sense of moral purpose and his course as president was shaped not by impulsive, self-aggrandizing action or self-righteousness, but by deep thought, breadth of vision, careful concern for consequences, and a remarkable lack of pride.† [25] Even though Lincoln may remain an enigma to modern historians, one is hard pressed to fail to recognize the fortitude and courage of a man so humble, so simple, so unqualified to be president, but to recognize he truly arrived at his life’s ambition—to be a humble servant of his fellow man. What a powerful testament and legacy Lincoln left for posterity. [1] Rasmussen, R. Kent. Library Journal. Vol. 131, Issue 20 (Dec., 2006), p. 181. [2] Carwardine, Richard. Lincoln: A Life of Purpose and Power. (New York: Knopf Publishing), 2003, p. x. [3] Gienapp, William. Abraham Lincoln and Civil War America. (New York: Oxford University Press), 2002, p. xi. [4] Carwardine, p. 3. [5] Gienapp, pp. 4-5. [6] Ibid., p. 5. [7] Carwardine, p. 19. [8] Guelzo, Allen. â€Å"Abraham Lincoln and the Doctrine of Necessity†. The Journal of Abraham Lincoln Association. Vol. 18, No. 1 (Winter, 1997), p. 57. [9] Ibid., p. 58. [10] Gienapp, p. 53. [11] Ibid. p. 50. [12] Ibid. [13] Ibid., p. 51 [14] Ibid. [15] Carwardine, p. 111. [16] Gienapp, p. 97. [17] Carwardine, p. 164. [18] McPherson, James. â€Å"How President Lincoln Decided to Issue the Emancipation Proclamation†. The Journal of Blacks in Higher Education. No. 37 (Autumn, 2002), p. 108. [19] Carwardine, p. 198. [20] Ibid. [21] Ibid., p. 207. [22] Gienapp, p. 125. [23] Ibid., p. 192. [24] Carwardine, p. 321. [25] Ibid. BIBLIOGRAPHY The journal articles and essays listed below provided a deeper understanding of Abraham Lincoln and were complimentary to the primary research materials for my paper. Each reading provided additional insight on Lincoln and served to enhance my completed paper. I’ve only cited direct quotes and ideas from individual articles while inferring generalizations from the complete works listed below. The following essays provide critical analysis of Lincoln’s overall approach to the political process through the examination of his personal views and attitudes to the political climate during the antebellum and Civil War years. Carwardine, Richard. â€Å"Lincoln, Evangelical Religion, and American Political Culture in the Era of the Civil War†. Journal of the Abraham Lincoln Association. Vol. 18, No. 1 (Winter, 1997), pp. 27-55. Rawley, James. â€Å"The Nationalism of Abraham Lincoln Revisited†. Journal of the Abraham Lincoln Association. Vol. 22, No. 1 (Winter, 2001), pp. 33-88. Siemers, David. â€Å"Principles Pragmatism: Abraham Lincoln’s Method of Political Analysis†, Presidential Studies Quarterly, Vol. 34, No. 4 (Dec. 2004), pp. 804-827. The following essays offer a concise overview of Lincoln’s handling of emancipation and the issue of civil liberties for blacks; and the complications associated in dealing with the abolitionist movement and retention of Border States during his tenure in office. Berwanger, Eugene. â€Å"Lincoln’s Constitutional Dilemma: Emancipation and Black Suffrage. Papers of the Abraham Lincoln Association. Vol. 5 (1983), pp. 25-38. Gienapp, William. â€Å"Abraham Lincoln and the Border States†, Journal of the Abraham Lincoln Association. Vol. 13 (1992), pp. 13-46. Guelzo, Allen. â€Å"Lincoln and the Abolitionists†, The Wilson Quarterly (1976-), Vol. 24, No. 4 (Autumn, 2000), pp. 58-70. McPherson, James. â€Å"How President Lincoln Decided to Issue the Emancipation Proclamation†, The Journal of Blacks in Higher Education, No. 37 (Autumn, 2002), pp. 108-109. An in-depth examination of Lincoln’s alternative to the law of war is masterfully presented in Burrus Carnahan’s Act of Justice: Lincoln’s Emancipation Proclamation and the Law of War. (Lexington: University Press of Kentucky), 2007. Although there exists a great deal of scholarship on the question of constitutional authority and executive power, these listed below offered a succinct overview of the manner in which Lincoln answered his critics and charges of extending executive power beyond what was historically granted the president and its impact on the modern executive. Balz, Herman. â€Å"Abraham Lincoln and American Constitutionalism†, The Review of Politics. Vol. 50, No. 2 (Spring, 1988), pp. 169-197. Fehrenbacher, Don and Tudor, Jacob. â€Å"Lincoln’s Wartime Leadership: The First Hundred Days†, Journal of the Abraham Lincoln Association. Vol. 9 (1987), pp. 1-18. Guelzo, Allen. â€Å"Abraham Lincoln and the Doctrine of Necessity†, Journal of the Abraham Lincoln Association. Vol. 18, No. 1 (Winter, 1997), pp. 57-81. Hyman, H. M. â€Å"Abraham Lincoln, Legal Positivism, and Constitutional History†, Journal of the Abraham Lincoln Association. Vol. 13 (1992), pp. 1-11. Kleinerman, Benjamin. â€Å"Lincoln’s Example: Executive Power and the Survival of Constitutionalism†, Perspectives on Politics. Vol. 3, No. 4 (Dec., 2005), pp. 801-816. McLaughlin, Andrew. â€Å"Lincoln, the Constitution, and Democracy†, International Journal of Ethics. Vol. 47, No. 1 (Oct., 1936), pp. 1-24. Underwood, James. â€Å"Lincoln: A Weberian Politician Meets the Constitution†, Presidential Studies Quarterly. Vol. 34, No. 2 (Jun., 2004), pp. 341-365. Obviously, no study on Lincoln would be complete without the investigation into the conduct of the Civil War itself. The works listed below presented valuable insight into the challenges facing the newly elected president, the issues surrounding the restoration and Reconstruction of the nation, the origins of the development of the Union policy of total war, and lastly, the unique perspective of the manner in which the Southern soldier fought during the war. Donald, David. â€Å"The Confederate as a Fighting Man†, The Journal of Southern History. Vol. 25, No. 2 (May, 1959), pp. 178-193. Kaczorowski, Robert. â€Å"To Begin the Nation Anew: Congress, Citizenship, and Civil Rights after the Civil War†, The American Historical Review. Vol. 92, No. 1 (Feb., 1987), pp. 45-68. Ramsdell, Charles. â€Å"Lincoln and Fort Sumter†, The Journal of Southern History. Vol. 3, No. 3 (Aug., 1937), pp. 259-288. Sutherland, Daniel. â€Å"Abraham Lincoln, John Pope, and the Origins of Total War†, The Journal of Military History, Vol. 56, No. 4 (Oct., 1992), pp. 567-586. Scholarly research on the life and political career of Abraham Lincoln is nothing new. For my paper, the primary books selected for my research are not extraordinary, but serve to compliment the volumes of works dedicated to our nation’s sixteenth president. A well-known Civil War historian wrote one of my selected books while a non-American authored the second. I thought this would enhance my research that might present two varying biographical perspectives on Lincoln. I can honestly state that I was not disappointed by either work. Gienapp, William. Abraham Lincoln and Civil War. (New York: Oxford University Press), 2002. Carwardine, Richard. Lincoln: A Life of Purpose and Power. (New York: Knopf Publishing), 2003.

Compare and Contrast 12 Years a Slave and Django Unchained

For my essay I will compare and contrast the themes between 12 Years a Slave and Django Unchained, two movies that differ immensely when it comes to the direction and delivery of their respective plots; while still holding some key similarities such as their motifs and themes throughout both films. It s those similarities however is also where we can dissect the corresponding differences such as how â€Å"heroes† and â€Å"villains† are portrayed entirely different from one another. And by using key examples I also aim to show how 12 Years a Slave and Django Unchained are prime examples of how one movie can break the usual feel-good clichà © plot that all American cinema seems to portray; while the other follows a more traditional route that we†¦show more content†¦For when Solomon, the main character seeks his own form of redeeming himself; the usual route of Hollywood is to create a response/event so that the audience entertained rather than the character de veloping further. Such is the case with Django Unchained, a story where Django is constantly called to respond and act in a masculine way. Whereas in 12 Years a Slave, theShow MoreRelatedAnalysis Of Django Unchained And 12 Years A Slave1543 Words   |  7 PagesAt first, I wanted to analyze the movie Django Unchained and how it took a somewhat satirical approach on slavery and how slaves were treated in the 19th century. But when I saw 12 Years a Slave, and how it took a more serious approach on how slavery was in the 19th century. There were a lot of compare and contrasts that came up as I finished watching both films. So nonetheless, this is a double feature analysis on Django Unchained and 12 Years a Slave. Here I will summarize and discuss about the

A Level System Supports Positive Behavior

A level system for behavior contract is in many ways a sophisticated system for improving and shaping students long term behavior. By establishing levels, much as in a rubric for academic performance, you can shape students behavior by slowly increasing the expectations for meeting each level. This system is particularly good for secondary students, and can help a student in a single class or across classes. Creating a Level System Choosing Behaviors to Monitor Begin by identifying which behaviors will pull the cart of the students behavior. In other words if you successfully identify behaviors that are pivotal for improving a students over all performance and behavior in your class, focus on them. Behaviors need to be explicit and measurable, although data collection is not your primary focus. Still, avoid general, subjective terms like respectful, or attitude. Focus on the behaviors that will eliminate the attitude. Instead of shows respect for peers you need to identify the behavior as Waits to be called on or Waits rather than interrupts peers. You cannot tell your students what to feel. You can tell them what their behavior should look like. Choose 4 or 5 behaviors that will define the levels: i.e. PunctualityConforming to rules.Completing assignments,Participation Some people would include listening but I find that some secondary students who appear to be ignoring the teacher may actually be listening. You can ask for certain kinds of academic behavior that show whether a student has been attending or not. You cannot actually see students listening. Define the Behaviors for Each Level Describe what is excellent, good, or poor punctuality. Excellent may be on time and ready to learn. Good might be on time. And poor would be late or tardy. Determine Consequences for the Students Behavior Positive consequences can be given weekly or daily, depending on the age and maturity of the student or the intensity or inappropriateness of the behavior. For students with grossly inappropriate behavior , or who have a long way to go, you may want to reward performance daily. As a student participates in a behavior support program, over time, you want to thin reinforcement as well as spread it out so that students learn eventually to evaluate their own behavior and reward themselves for appropriate behavior. Consequences can be positive (a reward) or negative (loss of privileges) depending on the number of excellents or the number of poors each student earns. Decide Who will Provide the Reinforcement I would try to get parents to do the reinforcing if at all possible. Secondary students are especially gifted at working teachers against parents or parents against teacher. When you have parents on board, you are more likely to get the cooperation of a student. It also make lessons learned in school generalize to the students home. There is also nothing wrong with double dipping, providing one level of reward at school (i.e. a privilege earned for so many excellents) and another at home (a trip to a preferred restaurant with the family for so many excellents in a week, etc.) Evaluate and Re-evaluate Eventually, your goal is for students to learn to self-evaluate. You want to Fade from supporting the students behavior. You want to achieve these by. Increasing the time you evaluate, from daily to weekly.Raise the level of behavior you want the student to exhibit for each behavior (especially academic behavior. Tools for a Level Behavior System A Contract: Your contract needs to lay out the who, what, where, when, how of your system. Who: The students who will perform the behavior, the parent(s) who will reinforce the appropriate behavior and the teacher(s) who will evaluate the students behavior.What: Behavior you want to see increase. Remember, keep it positive.Where: all classes, or just one where the student is struggling? Do mom and want to continue the plan at home? (include levels for cleaning the room, say, or touching base with parents when out with friends?)When: Daily? Each period? Weekly? Remember to make it often enough to quickly increase the behavior, but understand that you will eventually be thinning reinforcement by spreading the incidence of reinforcement over longer intervals.How: Who is the evaluator? Will you give the student input on evaluation, or will it all be on you? Monitoring Tools: You want to create a tool that will make it easy for you or for general education teachers who may be evaluating students. I offer you models for A contract for a single class with a key.A blank contract for a single class.A week for a self contained program.A week for multiple classes.

Explicit Instruction in Task-Based Language Teaching

Explicit Instruction in Task-Based Language Teaching Abstract How to teach grammar has always been a controversial topic in the history of second language acquisition. In recent years, the discussion has been focused on whether to use explicit or implicit way to teach grammar. The on-going trend of language teaching is to combine communicative skills and language forms together. But how to immerse the focus on form into communicative language teaching is still an unsolved problem. I joined a teaching experiment about explicit and implicit instruction when I was working in Michigan State University Confucius Institute. 40 American high school students were divided into two groups and each group were under explicit or†¦show more content†¦This position was supported by Carroll’s (1967) and Saegert’s (1974) studies which shows that the learners who study in a natural language environment have higher language ability than those who study under form-focused unnatural environment. Peter McCandless and Harris Winitz (1986) a lso compared the effects of meaning-oriented explicit instruction and traditional explicit instruction on the students’ ability to speak German. And it turned out that the students who received implicit instruction performed better on a speech-production task. And in another study by Winitz (1996), the students who were exposed to implicit instruction also performed better in judging sentences grammatical or ungrammatical than the students who were exposed to explicit instruction. 2 Explicit instruction Researchers who support explicit instruction (Thornbury, 1990; Scott Randall, 1992), however, hold that learning grammar rules on purpose can help learners use language effectively and correctly. They consider the target language as a knowledge system which could be mastered through instructors’ explanation and learners’ practice. In classroom teaching, explicit instruction usually applies the way of deduction, in which teachers introduce and explain the grammar rules on purpose; and then lead the students to practice in certain environment. Since the end of 1980s, researchers found thatShow MoreRelatedThe Effect Of Recasts And Prompts On Francophone Learners944 Words   |  4 Pagespractices, learners would be given either recasts or prompts to errors regarding his and her, or no CF in the control group. Participants were assessed three times: pre-test, immediate post-test and delayed post-test. The researchers discovered that instruction and exposure plus CF are more effective than those without CF. No technique is better than the other since prompts are more effective than recasts for lower-proficiency students while high-proficiency students benefit from both equally. 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The Coca Cola Company Free Essays

string(78) " the syrup into cans or bottles and there is no usage of water or sweeteners\." The Coca-Cola Company| MGT-100| Joanne Rupe Subject: MGT 100| Word Count: 3291| Due Date: 27. 11. 2012| Table of Contents 1. We will write a custom essay sample on The Coca Cola Company or any similar topic only for you Order Now Introduction5 2. Mintzberg Roles6 2. 1 Entrepreneur6 2. 2 Leader6 2. 3 Figurehead6 3. Henri Fayol – Principles7 3. 1 Initiative7 3. 2 Equity7 3. 3 Unity of Direction7 4. Weber – Principles8 4. 1 Division of Labour8 4. 2 Promotion and Selection based on Merit8 5. Building Blocks of Competitive Advantage9 5. 1 Efficiency9 5. 2 Effectiveness9 5. 3 Performance and Quality9 5. 4 Innovation10 5. 5 Customer Service10 6. Management Science Theory11 6. 1 Total Quality Management11 . 2 Quantitative Management11 6. 3 Operations Management12 6. 4 Management Information System12 7. Organisation Structure13 8. Barriers to Entry Competition14 9. Organizational Environment14 9. 1 Social Variables14 9. 3 Communities and Governments14 9. 4 Competitors15 9. 5 CEO15 9. 6 S. W. O. T Analysis15 10. Factors of Organisational Culture16 11. Managing Change Diversity16 11. 1 Organisational Change16 11. 2 Diversity Awareness Program16 11. 3 Managing Diversity17 12. Organisational Ethics17 13. Corporate Social Responsibility (CSR)17 14. Managing Leadership18 4. 1 Transformational Leadership18 14. 2 Transactional Leadership18 15. Managing Motivation19 15. 1 Theories19 16. Managing Decision Making19 16. 1 Decision Making Within Coca-Cola Company19 17. Conclusion20 18. References21 1. Introduction Coca-Cola is one of the most known and used beverages throughout the world. The brand is consumed by daily basis in over 200 countries. However not everyone is aware of what the company stands for and how it functions. This report will explain how the company operates and how they follow the different managerial steps to achieve their goals. It will also inform which type of structure they use to remain successful. 2. Mintzberg Roles 2. 1 Entrepreneur Asa Candler tasted, bought and decided to market Coca-Cola as a soft drink instead of a headache tonic (Bellis, n/d, Para. 3). Not only did he change the way they advertised and sold the product, according to Gunderson (2009, Para. 1) Asa Candler made the CCC grow into a global giant thanks to his great marketing skills using celeberty endorsments, free samples to pharmacists costumers and the way they guarded their secret formula. 2. 2 Leader The leader role is shared between the 17 boards of Directors in the Coca-Cola Company, although the Chairman of the board and CEO Muhtar Kent are shown as a front figure and role model (Coca-Cola1, 2012, Para. 3). As found in Coca-Cola1 (2012, Para. 2) the company sees Muhtar Kent as a leader that will lead them into the new century thanks to a firm commitment to both the values and spirit of the world’s greatest brand. 2. 3 Figurehead Coca-Cola1 (2012, Para. 2) gives the impression that Muhtar Kent is seen both as a leader and a figurehead for the corporation. He both leads the company in to a brighter future and the rest of the employees look at him for inspiration and help. Because he is the chairman of the board and the CEO he gives a feeling of inspiration, legal and ceremonial obligations. 3. Henri Fayol – Principles 3. 1 Initiative According to Coca-Cola2 (2012, Para. 2) the CCC frequently has an open dialog with their employees about what is new right now. During these discussions the CCC asks about what consumers like/dislike, what distributors think, how improvement can be made, and if they’re losing market space against competitors. By having these sorts of meetings Coca Cola always motivates employees to be a part of the company, to take initiative and speak up. It also teaches employees to be creative and help the company grow. 3. 2 Equity As stated in Coca-Cola3 (2012, Para. 1) they are dedicated to maintain very important principles regarding International Human ; Workplace Rights everywhere they do business. As of 2005 Coca-Cola3 (2012, Para. 2) they began working with the former UN Special Representative for Business and Human Rights and professor John Ruggie to develop principles for a framework in respecting human rights in a business context. . 3 Unity of Direction The CCC explains global changes and aims to thrive as a business over the next ten years, looking forward and adapting to the changes (Coca-Cola4, 2012, Para. 1). Their mission is explained in Coca-Cola4 (2012, Para. 2) and points out three special goals: To refresh the world, to inspire moments of optimism and happiness and to create value a nd make a difference. The vision of the CCC is something that is taken very seriously. In Coca-Cola4 (2012, Para. 3) it is clearly described what the company think it should accomplish to be able to substain quality growth. * 4. Weber – Principles 4. 1 Division of Labour CCC’s management is divided into three main leadership factions; Board of Directors, Operations Leadership and Senior Functional Leadership (Coca-Cola1, 2012, Para 3-5). Under these Leadership roles are middle and bottom line management, as well as employees in areas including Supply Chain Function, Manufacturing, Technical Function, Marketing, Sales Account Management, Customer and Commercial Leaders, Business Management, Finance, Public Affairs ; Communications, Human Resources, Legal, IT, Business ; Administrative Services and Aviation. Journey Staff, 2012, p. 1) 4. 2 Promotion and Selection based on Merit Within the aforementioned career areas CCC provides opportunities and support for employees through Individual Development Plans. This is made up of on the job experience (70%), exposure to case studies, role models and mentoring (20%) and attending courses (10%). Combined, CCC aims to focus and develop on the skills and c ompetencies that are needed and beneficial within the company, as well as with other career opportunities. (Coca-Cola? , 2012, Para. 1) 5. Building Blocks of Competitive Advantage . 1 Efficiency The CCC is efficient in the way they distribute because they only produce the syrup concentrate, according to Love (2011, Para. 2). The concentrate is sold to the bottlers all over the world and it is the bottlers who has to finish the product by adding water and sugar. It is a good way of keeping the costs down, because there is no expenses putting the syrup into cans or bottles and there is no usage of water or sweeteners. You read "The Coca Cola Company" in category "Essay examples" This also simplifies their job to keep the formula of coke as a secret (Coca-Cola5, 2011, Para. 6) 5. Effectiveness There is one major disadvantage by only producing the syrup, which is that the drink tastes different all over the world. Huffington (2012, Para. 2) explains that each country has their own filte red water and uses different types and amounts of sugar. However the secret formula prevents other competitors from copying their recipe, which is an effective way by only producing the concentrate. The way CCC provides different volumes is an effective way of reaching out to more and diverse customers. 5. 3 Performance and Quality The company are working towards the high expectations through their operating requirement group called KORE (Coca-Cola6, 2012, Para. 1-3). The most important effort in this program is done by outlining strong regulations, policies, programs and specifications to lead all operations with accuracy. The key is constant monitoring and clear communication while reporting new statistics to the top managers. 5. 4 Innovation The CCC is always trying to follow the global trends and adapt to customer needs by creating the right beverage that suits different groups. Coca-Cola (2011, Para. ) informs that they created low calorie drinks such as Cola Zero and Cola Light to alure both genders in separate approach. They create health drinks to provide the new generation and athletes with what they want. It is not just about making carbonated soft-drinks anymore, they are following the steps taken by human nature to meet the new standards of life. 5. 5 Customer Service The CCC has many employees to k eep track on and Antenna (Para. 1) explains how the the company are increasing their distribution and deliveries of beverages by effective management. The company use (AMP) Antenna Mobility Platform to use the field employees as â€Å"human mobile offices† to keep them cohesive, prepared and efficient. This method allows the company to accomplish real-time responsiveness to customers and high levels of workforce productivity, according to Antenna (Para. 2). The result of it is also that both managers and employees improve their communication and collabotation as they can react quicker to changes that occur. 6. Management Science Theory 6. 1 Total Quality Management According to Coca-Cola6 (2012, Para. 4) KORE guarantees the consistency of their business quality. They are accurate in following terms and conditions made by the different departments. They use strict rules and policies to monitor performance and to prevent inaccuracies within manufacturing. KORE arrange meetings with staff members to discuss questions and matters that concerns requirements and feedback to increase quality. Coca-Cola (20126, Para. 5) explains that the information is always available for the whole department to find out the goals, process, work instructions and worksheets related to the specific area of members. 6. 2 Quantitative Management In â€Å"Figure 1† Stephen (2009) shows where the highest consumptions are made. This quantitative information helps the company to work harder in specific areas where the brand is weak. Figure 1 – Worldwide Coca-Cola Consumption Figure 2 – Coke or Pepsi? In â€Å"Figure 2† Y-N (2008) are giving the information telling the company of what sort of beverage is most common in a specific country. This enables the company to analyse the competitors and how the CCC can grow in the market. 6. 3 Operations Management The CCC makes sure their interns and potential employees finishes an intership program called SCOM (Supply Chain Operations Management), (Coke-Consolidated, Para. 2). SCOM gives them the education and experience to master manufacturing and production. Also to learn about supply chain planning, transport, delivery, sales and warehouse management. It is about integrating them with the ideas and processes. The Coca-Cola Bottling Company Consolidated (CCBCC) explains about their concern of operation management: â€Å"At CCBCC, we strive to recruit the most talented, motivated people to continue to grow our outstanding team and develop into key members of our business to ensure that CCBCC will continue to lead the i1ndustry and set the bar for the rest of the beverage industry. (Coke-Consolidated, nd, Para. 4) 6. 4 Management Information System Case-Studies (2009, Para. 1) states that ISS (Information System Services) is their main department to monitor other informational groups such as CCBCC. The way of tracking files and archives is done by using EPM (Microsoft Office Enterprise Project Management) which is used as their informational technology. E PM makes CCBCC work and study their economics precisely and manage their recourses more efficiently in order to make decisions and complete goals in a reduced amount of time. They evaluate details like project costs, time, functions and efforts (Case-Studies, 2009, Para. 2). This helps them to gather information to create solutions, discover benefits, and achieve goals in the different criteria’s. 7. Organisation Structure CCC uses both the mechanistic view of the contingency theory within the factory environment and an open systems approach within their sales department. Business, marketing and sales strategies are decided by the management and then carried out by the employees. From the managers under Muhtar Kent comes the instructions and strategies that then is fed down into the supervisors and then to the employees. Coca-Cola introduced, the â€Å"Plant Bottle†, (Coca-Cola Company; Plant Bottle Benefits, 2012, Para 1). The introduction of this product was a decision made by the board, later carried out under the supervision of managers and finally sold by employees and sales people for Coca-Cola. This is an example of a hierarchical structure which is typical of the mechanistic structure. An Open System approach is used for marketing and sales within CCC. CCC needs to be able to use the raw materials and input from the external environment to produce goods and services that impact the external environment (George et al, 2012, p54). After the Tohoku Earthquake 2011, Japan had to reduce power usage. With one vending machine for every 25 people, Japan saved over 10 million kilo watts of energy by turning them off (Coca-Cola-Company, 2012, Para 5). CCC created a vending machine called the â€Å"Impossible Vending Machine† that uses half the energy than the others. This gives them a competitive advantage over other vending machine companies within Japan (Coca-Cola-Company, 2012, Para 9). 8. Barriers to Entry ; Competition Due to Coca-Cola’s success in the industry, strong entry for new competitors is quite limited. The company has such broad market exposure, with products being sold in over 200 countries (Coca-Cola, 2012), that most new companies would not have any kind of effect on market trends. Competition with CCC rests primarily in brands already in the market such as Schweppes and Nestle. For new brands entering the market economies of scale are large, especially due to the fact that CCC experiences small economies of scale. The risks for new or existing companies to create or expand their products are high. With CCC’s prominence and brand recognition it is their biggest asset. As a result, it would take a great deal of time or money to enter the beverage market successfully, and possibly longer still for adequate brand recognition. 9. Organizational Environment 9. 1 Social Variables People are getting concerned about their health. The population whom are reaching a higher age will decrease their amount of carbonated drinks. Meanwhile there are people who are only interested in their own wellness and fitness. Coca-Cola (2010, Para. 1) explains how they are strongly aiming towards an active and healthy lifestyle by offering other soft drinks, such as Juice and PowerAde. They enlighten the customers to be more active by exercising more. 9. 2 Political ; Legal According to Grynbaum (2012, Para. 1) the New York City Board of Health approved a ban on large sized sodas from being sold at restaurants, cinemas and street carts. This means that the amount of Coca-Cola bottles larger than 16oz (47cl) is going to decrease in sales. 9. 3 Communities and Governments The governments want to keep the world â€Å"green† and the CCC are applying this request by using their â€Å"2020 Vision† (Coca-Cola2, 2012, Para 1). The company are taking responsibility towards the global environment in the way of replenishing water and manufacturing environmentally friendly bottles (Coca-Cola7, n/d, Para. 1). This is a way of helping communities which are in great need of water. 9. 4 Competitors The competitors are forced to be innovative because of CCC’s large market share. CCC has to keep being innovative and release new additions to their portfolio. This as an measure to prevent loss of marketshare. 9. 5 CEO The biggest internal influence in the CCC comes within the CEO, Muhtar Kent. Everything that has to do with future ideas and projects originates from him. Ignatius (2011, Para. 1) informs how Mr Kent is keen to meet the future global demands and how important it is for him to impact the CCC by applying the â€Å"vision† into every single member. Mr Kent controls the attitude, values and foundations of how the CCC should behave as an organisation not just towards the customers, but towards the global changing environment. 9. 6 S. W. O. T Analysis * Social Variables – Threat People will stop drinking Coca-Cola at a certain age which results in decreased revenue. The CCC is forced to create new products to adapt to the change in environment. * Political ; Legal – Threat This is a direct threat and limits the sales on larger soft drinks. The volume of Coca-Cola sold will decrease. The customers can no longer chose drinks bigger than 16oz. Communities and Governments – Opportunity The way the company is being responsible and helpful towards the environment gives them goodwill and an advantage if certain legal laws would appear on environmental behaviour. Instead of being forced to change, they set the example on how to behave. * Competitors – Threat Pepsis innovative thinking puts pressure on the CCC. If a competitor creates a product that responds to customer needs it will give them competitive advantages. The CCC might lose market share as a result. * CEO – Strength The role of a CEO could be a great weakness. However Muhtar Kents way of innovative thinking and leadership qualities brings confidence and inspiration towards shareholders, employees and customers. Mr Kent as a CEO is a great strength. 10. Factors of Organisational Culture The CCC boasts a culture of being One Company, One Team, One Passion (Coca-Cola Company5; 2012, Para. 1). This is shown in the way they describe their ‘unique culture’ which includes; nurturing talent and skill sets that will add to the company’s value, encouraging socialisation and building relationships with colleagues to increase motivation in worker and foresting creativity (Coca-Cola Company5, 2012, Para. -4). The values that the CCC and Muhtar Kent have put in place to create the organisation’s culture for their employees as a guide of how to behave include; Leadership, collaboration, integrity, accountability, passion, diversity and quality (Coca-Cola Company5; 2012, Para. 2). 11. Managing Change ; Diversity 11. 1 Organisati onal Change CCC has recently announced changes to the Operating Structure and Senior Leadership Appointments as of January 1, 2013. Instead organise around three prominent businesses; Coca-Cola International, Coca-Cola Americas and Bottling Investments Group (Coca-Cola2, 2012, Para. ). The change is another progress towards their â€Å"2020 vision† for the future. This is an example of bottom-up change as it has been implemented gradually, with top line managers picking up more jobs, while other employees have been let go. The change can also be described as a mix of forced evolution, and dictatorial transformation. 11. 2 Diversity Awareness Program The CCC has developed a diversity educational program for all manager and employees. This program is designed to make people aware of diversity and educate them in what diversity means for the company. The program includes; classroom and online courses that are classroom based, seminar with invited keynote speakers and many different diversity awareness based resources (Coca-Cola Company; 2012, Para. 9). These resources available to the employees and managers at CCC are designed to educate them in order to better understand other employees, customer, and suppliers and above all give the company a greater competitive advantage. 11. 3 Managing Diversity According to DiversityInc (2012, Para. 1) the CCC has remained in the â€Å"top 50 companies† for diversity during the last 10 years. Diversity is not just about policies and regulations; it is a part of their culture. Coca-Cola (2012, Para. 2) explains how they intend to form an environment that provides all members equal access to information, progress and opportunity. It is crucial for them to operate in a diverse workplace because of their long-term goal called â€Å"2020 Vision People†. Coca-Cola2 (2012, Para 3) states that there are three pillars of diversety eucation: * Diversity Training * Diversity Speakers Series * Diversity Library They also offer supplier diversity training to make sure their associates comprehend how to obtain the power of the workplace by having suppliers that consist of minority- and women-owned businesses (Coca-Cola8, 2012, Para. 5). Diversity is in the heart of the CCC and it is the way they are, how they work and comprehend the future (Coca-Cola3, 2012, Para. 1). 12. Organisational Ethics CCC has designed a Code of Business Conduct which guides the organization through the ethical minefield, including anti-corruption and anti-bribery codes (Code of Business Conduct, 2009, Para. 3-4). This code of conduct entails the expectation of accountability, honesty and integrity in all matters. Coca-Cola’s Ethics and Compliance Committee, made up of Board directors as well as other non-employee leadership, administer this code of conduct. Integrity is fundamental to CCC, along with other values. 13. Corporate Social Responsibility (CSR) CCC has taken a proactive approach to CSR. An example of this is the â€Å"Little Red Schoolhouse Project† in the Philippines opened by Coca Cola to provide children with a basic elementary education (Coca-Cola Company: Coca-Cola; Little Red Schoolhouse, Para 1). This action also takes into account that in many areas where schools have been built there has been a high level child labor. The construction of these buildings helps children from being forced to work (Coca-Cola Company: Addressing Global Issues Para 4). 14. Managing Leadership 14. 1 Transformational Leadership According to Ignatius (2011, Para. 3), Muhtar Kent has transformed the CCC into a long term thinking company by implementing the â€Å"2020 Vision†. They are establishing a compelling vision and it is important that everyone is following the steps because of their global network and market. The high level of diversity forces the CCC to bring different individuals together and direct them to achieve the same goals, also to understand and believe in the same values and visions that the company requires. BTS (2012, Para. 2) informs that to endure transformational change they created Revenue Growth Management (RGM) to bring modern solutions to modern problems. 14. 2 Transactional Leadership According to Coca-Cola4 (2012, Para. 3) the company encourage their employees to be high preforming and they offer one of the best benefit packages in the world. They offer different developmental opportunities for their allies, one of which is the Coca-Cola University. This is a program for high performers to evolve, using the Peak Performance System (PPS, n/d, Para. 3). To extinguish undesired and reinforce desired behaviours the CCC have very strict workplace rights policies. The workplace rights policy makes the employees feel more secure and aware of their rights and also makes sure they are well aware on how to behave (Coca-Cola3, 2012, Para. 3) â€Å"The success of our business depends on every employee in our global enterprise. We are committed to fostering open and inclusive workplaces that respect human and workplace rights, where all employees are valued and inspired to be the best they can be. Our Workplace Rights Policy reflects these values and our commitment to uphold workplace rights globallyâ€Å"(Coca-Cola, 2012, Para. 1) 15. Managing Motivation 15. 1 Theories To illustrate how CCC caters to the needs of its employees the Alderfer ERG theory can be used (George, et al. 2012, pg. 234). CCC caters the existence needs of their employees by diversity awareness and education program which makes the employees feel safe and secure working in the workplace. CCC encourages open communication within the workplace through collaboration, which is one of the Coca-Cola core values (Coca-Cola Company; Mission, Vision ; Values, 2012, Para. 2). CCC develop their employees, by providing training through the Coca-Cola University which gives employees the chance to gain an education about the marketplace to fulfil the growth need (Coca-Cola Company; Benefits and rewards, 2012, Para 4). CCC also boasts that they have a benefits package that it highly regarded within the industry (Coca-Cola Company; Benefits and Rewards, 2012, Para 7). This can be seen as a form of motivation. It states that this benefits package addresses the employee’s basic human and life changing needs which in turn develops intrinsic and extrinsic motivation (Coca-Cola Company; Benefits and Rewards, 2012, Para 7). 16. Managing Decision Making 16. 1 Decision Making Within Coca-Cola Company Decisions for the company are made by the Board of Directors, and are considered alongside the interests of stakeholders, as well environmental concerns. Many of the decisions made are considered in relation to the company’s ‘2020 Vision’. An example of a decision made is the company’s investment into the Indian Beverage Market. CCC recognised the potential presented in India, and as a result began generating ideas as to how to maximise this opportunity. The company then assessed and chose investments, including creating jobs, supporting education and implementing the common ‘Reduce, Reuse, Recycle’ method in order to improve waste in the developing country. These $2 billion investments are set to not only provide positive changes within India, but also to improve the company’s repute and to achieve the 2020 goal. (Winzelberg, 2012, Para 4-6;8) 7. Conclusion There are many conclusions made out of this report after researching in a more deep way. Coca-Cola is obviously more than just the soft-drink that people buy when thirsty. It is a company that has great values and caring visions. The CCC is pursuing a long term goal and is always looking for improvements. They are a proactive company beca use of their way of caring for the global nature and communities. The are always concerned about what the future will bring, which is why they have long term visions. It has been an instructive period to study the company and it’s structure. How to cite The Coca Cola Company, Essay examples The Coca Cola Company Free Essays The Coca Cola Company is a global business that operates on a local scale, in every community where the company do business. There able to create a global reach with local focus because of the strength of Coca Cola System which comprises company and more than 250 bottling partners. The Coca Cola is not a single entity from legal or managerial perspective and the company does not own or control all of our bottling partners, while many view the company as simply Coca Cola the system operates through multiple local channels. We will write a custom essay sample on The Coca Cola Company or any similar topic only for you Order Now The company manufactures and sells concentrates beverages bases and syrups to bottling operations, owns the brands and it’s responsible for consumers brand marketing initiative. A transnational corporation is any enterprise that undertakes foreign direct investment owns or controls income gathering assets in more than one country, produces goods or services outside its country of origin or engages in international production. For example Coca-Cola Company is a transnational corporation because they have proven successful in their international operations and are one of the most recognized brands in the world. Coca-Cola has used each of the six strategies. Coca-Cola Company was very successful in implementing strategies regardless of the country. The company has 6 keys of strategies necessary for firms to be successful when expanding globally. Differentiation strategy is defined as a marketing technique used by a manufacturer to establish a strong identity in a specific market. It also may be referred to as segmentation strategy. Using this strategy, a manufacturer will introduce different varieties of the same basic product under the same name into a particular product category and thus cover the range of products available in that category. There are several ways a firm can differentiate its’ products. We focused on two aspects of this; branding and cost leadership. The American Marketing Association defines a brand as a â€Å"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. The objectives of successful branding include; delivering the message clearly, confirming your company’s credibility, connecting to your target prospects emotionally, motivating the buyer, and establishing user loyalty. for example, a soda company that offers a regular soda, a diet soda, a decaffeinated soda, and a diet-decaffeinated soda all under the same brand name is using a differentiation strategy. Each type of soda is directed at a different segment of the soda market, and the full line of products available will help to establish the company’s name in the soda category. The second strategy there used is International marketing strategy is an important part strategic planning and consequently should be an area, this strategy is a significant factor in the performance of a global company because an effective marketing strategy for international Companies can represent a competitive advantage and therefore global executives need to recognize the importance level regardless if a global or customized marketing strategy is practiced. Furthermore, the marketing mix affecting markets abroad the most should be studied to comprehend how foreign markets function with different marketing strategies. International marketing strategy can be defined in many ways. International marketing strategy is the manner in which an organization performs based on a predetermined set of activities in order to plan, promote, price and distribute a good or service for a profit to consumers in various locations. Global vs Marketing Strategy when discussing international marketing it is important to point out the difference that may exist between international and global marketing. Global marketing can be characterized by an overall outlook of the market as a whole where there is a standardized manner to sell a product or service in all places. Standardization as a form of marketing strategy refers to the similarity of a set of practices implemented in the home and other foreign markets. Standardization strategy’s main elements are political legal, economic, competitive, cultural, and consumer, environments. Also, the same research states that this strategy is most likely to be implemented if there are similarities in the elements of the home and foreign country another concept that a firm with a strong level of standardization enjoys a high level of control within the organization. This control is the level of decision making executed by the home office. At the same time, when standardization applies, global image and product offering are two strong factors a firm seems to rely on. Conversely, international marketing relates more to different target markets and their differences rather than looking at it as one single market and foresees the possibility to implement a localization strategy rather than standardization, as the global marketing would pursue. Moreover, in order to understand the role of international strategy in a company’s success, it is also important to understand the role culture has in the strategy development. Distribution is the course, physical path or legal title that goods take between production and consumption. In international marketing, a company must decide on the method of distribution among countries as well as the method within the country where final sale occurs† (Daniels 2009). Choosing distributors and channels is the first step of distribution in foreign countries. When a company enters a new country it is usually economical for a company to rely on external distributors. It is important to select a distributor with good connections are particularly important because the distributors with good connections get a lot of information and relationship of the market and customers in the foreign country. When pursuing international business, companies must choose an international operating mode to fulfill their objectives and carry out their strategies, strategies towards vertical integration have been subject to shifting fashions. For most of the twentieth century the prevailing wisdom was that vertical integration was generally beneficial because it allowed superior coordination and reduced risk. During the past 25 years there has been a profound change of opinion: outsourcing, it is claimed, enhances flexibility and allows firms to concentrate on those activities where they possess superior capabilities. Moreover, many of the coordination benefits associated with vertical integration can be achieved through collaboration between vertically related companies. A firm may choose to operate globally either through equity arrangements or through non-equity arrangements Coca-Cola has successfully adopted both of the arrangements the Coca Cola Company used forward vertical integration to move a step closer to their consumers. Forward vertical integration refers to a management style of involves a form of vertical integration whereby activities are expanded to include control of the direct distribution of its products. A cash cow is defined as a business, product or asset that, once acquired and paid off, will produce consistent cash flow over its lifespan Companies in this category require very little maintenance and bring in a steady cash flow for the company over a long period of time. One benefit of being a cash cow ompany, or having a cash cow product, is that the company can invest the profits into other branches of the business, making acquisitions to grow the company, or giving back to shareholders in the form of dividends. Coca-Cola is considered a cash cow because of their high market share and relatively low market growth. They aren’t growing as much anymore in the market because they have been around for 125 years. Also in the political activities Coca Cola Company is subjected to strict regulations since its products come under food category. However few changes in law are expected to impact Coca Cola following are some such factors like the issue of negative impact of Coca Cola manufacturing plants on environment has been highlighted in many countries, laws for environment protection and stringent regulations in this regard can impact the production process, government change, civil unrest, military take over and other disturbances in a country can affect sales and operation. The Coca-Cola Company is incorporated in the United States, the U. S. Foreign Corrupt Practices Act, which prohibits bribes to officials of non-U. S. overnments, applies to all employees around the world. Consult Company legal counsel about additional local laws that may be applicable. The Coca Cola Company encourages personal participation in the political process in a manner consistent with all relevant laws and Company guidelines. Political contributions by the Company must be, made in accordance with local law; approved in accordance with the De legation of Authority; and properly recorded. Detailed information on U. S. trade restrictions that may be in effect at any given time are posted on the Ethics ; Compliance intranet site. The Company must comply with all applicable trade restrictions and boycotts imposed by the U. S. government. Such restrictions prohibit the Company from engaging in certain business activities in specified countries, and with specified individuals and entities. These restrictions include, for example, prohibitions on interaction with identified terrorist organizations or narcotics traffickers. Sanctions for noncompliance can be severe, including fines and imprisonment for responsible individuals, and the Company may be prohibited from further participation in certain trade. The Company also must abide by U. S. anti-boycott laws that prohibit companies from participating in any international boycott not sanctioned by the U. S. government. The Coca-Cola Company competes fairly, and complies with all applicable competition laws around the world. These laws often are complex, and vary considerably from country to country both in the scope of their coverage and their geographic reach. Conduct permissible in one country may be unlawful in another. Penalties for violation can be severe. Bibliography www.thecocacolacompany.com www.strategiesforglobalization.com www.organizational theory.com www.thejournalofinternationalmarketing.com 9(4) 59-81 Bennett;Blythe 2002 p.6 Daniels 2009 How to cite The Coca Cola Company, Papers

Performance Based Building Design Berlin †Myassignmenthelp.Com

Question: Discuss About The Performance Based Building Design Berlin? Answer: Introduction Forest fires are common in the Australian landscape and cause considerable damage. We have already seen it recently in the country and there is little left to open the fire season in Australia. We have seen a progression of wooden constructions in Australia. Wooden houses have been constructed and buildings of traditional materials with structures of wood has continued. These buildings have been management with wooden pallets to the outside, balconies of wood, carpentries of wood for windows and doors, porches of wood, eaves of wood, etc. And many homes and urbanizations have been built next to the forest masses, in areas that are called the Forest Urban Interface (Rodriguez, 2004). Design of the building Design of the buildings should follow basic tips in fire management techniques to prevent fires on the buildings. Keep the electrical grid of the building in good condition. The majority of fires that originate in the communities of owners are due to a deficient state of the electrical network. In many cases, older buildings do not comply with the Low Voltage Regulation, which can lead to short circuits with a high risk of fire.Install fire doors in the building. The fire doors prevent the spread of the fire and allow the rapid evacuation of the neighbors (Rodriguez, 2004). Signaling of escape routes and emergency lighting. In case of fire, it is vital that the escape routes and emergency exits are perfectly signposted and free of obstacles that prevent the free exit of the building in case of fire. It is important to remember that locking the access doors to the community of owners, besides being an illegal practice, is a great danger in case of evacuation (Bogue, 2007).Installatio n of fire extinguishers on each floor of the building. The installation of extinguishers in communities of owners is mandatory for all buildings built from 2006 as established by the Technical Building Code . Although buildings built before that year do not have the obligation to have fire extinguishers, their installation is advisable to minimize the impact of fire on the farm. When it comes to preventing bush fires in communities, order and cleanliness are fundamental (Forest Fires Prevention Act, 2003). Collecting garbage, cartons, furniture, flammable liquids (oils, paint etc.). In garages and storerooms means a high risk of fire. It is also very important that the garages are ventilated and prohibit smoking inside them, since many fires are produced by ill-fused cigarettes.Review of Fire Protection Systems. Fire Protection systems (Fire Alarm, BIEs, Hydrants) are not useful if they are not in perfect condition. Periodic reviews established by law by an Authorized Maintenance Co mpany must be carried out in order to ensure its proper functioning (Forest Fires Prevention Act, 2003). Bushfire Protection measures But how do you protect yourself from a forest fire?. These are the measures put in place to protect the proposed development site from bush fires. Asset Protection Zones (APZ) APZ is the short form of Asset Protection Zones. It is also a fire protection zone and only aims at seeking the protection of human beings, their property and other valued assets. It is the buffer zone that is between the buildings and bush fire hazard which is progressively managed therefore minimizing the loads of fuel and reduces theradiant heat levels and the smoke attack on life and valuable assets. An APZ width will vary with the thickness in vegetation and slope of the area. Inner Protection Area( IPA) and Outer Protection Area ( OPA) is what makes up the forest vegetation (Forest Fires Prevention Act, 2003). IPA is located adjacently to the asset and OPA is fuel reduced designed to keep flame length rate slow and suppressing the bush flames. Siting and Design Siting of a building is done in the most convenient manner that will safeguard the building and the property involved. After inspecting the site and reviewing the design drawings provided by the tenants themselves, the economics argued that quite possibly the problem is of origin since the columns, both their number and location, are not adequate.Specialists who came to give a technical opinion of the disaster and others consulted by fire experts said that the biggest problem of the work is of structural type and that responsibility is of the construction.We were told that there were steel structures running through the building. Now you see and tell me where those structures are. They do not exist. What's more, there are neither pillars nor castles nor thick rods (Gomez and Alvarez, 2009). There are these rods less than an inch that bend like wires. None of that commented the construction company. Construction (BCA, AS3959, NASH, Addendum) There must be portable fire extinguishers on each floor of the building, and at least one must be placed 15 meters away from the evacuation source or exit door. Its good maintenance, through specialists, is crucial.The Technical Building Code (CTE) is the regulatory framework that establishes the requirements that buildings must meet in relation to the basic safety and habitability requirements established in Law 5, on Building Management ( LOE), and is divided into different documents in which we find the DB-SI, (Basic Fire Safety Document). Access In Australia, each building project complies with the provisions of the Technical Building Code in its Basic Safety Document in case of fire. The municipalities and autonomous communities legislate on the prevention and fight against forest fires in housing estates, isolated population centers, camp sites, industrial facilities, etc. Among other measures, it is established that the residential nuclei maintain a security strip, that is, a firewall, with a minimum width of 15 meters (Gomez and Alvarez, 2009). The development area should be accessable by fire engines in case the bush fire starts. Utility services The proposed development site should be located within a place that has utility services. These services include, accessible roads, telephone services, fire engine services, ambulances among others. All these are to ensure that in case of fire, evacuation is done efficiently as well as the fire management. The perimeter plots are those that are in direct contact with the green zone external forest areas or forest areas inland to urbanization, are more vulnerable to receiving the direct impact of the fire. They are also the first defense barrier for the rest of the urbanization. Is it enough? No, since 90% of the populations and urbanizations lacks a Self-Protection Plan., Basic Directive for Planning Emergency Civil Protection, which obliges city councils to participate more actively and to execute firewalls that separate the urban areas with dwellings and the neighboring mountain, has come to be fulfilled (Mason, 2011).. The regulations of civil protection forces the means of extinction to defend the houses against bushfires. But buildings without firewalls are less likely to defend the forest and prevent fire from spreading to other urban areas. Landscapping However, when the fire is declared, the houses remain at their mercy. It depends on your design whether or not they resist a fire. But in Australia, no specific design rules have been created to improve the resistance of buildings to forest fires. In France, there has already been established the concern of making wood construction compatible with the Forest Fire Prevention Plans. In an earlier post this has been addressed (Meyer, Beer and Mu?ller, 2004). In Australia, a country hit by large fires and where wood construction is common, they already have a standard, AS 3959 Construction of buildings in bushfire-prone areas, which sets out requirements for the design and construction of elements in any building constructed in an area designated as prone to forest fires. Remember that in case of fire firefighters will have many more opportunities to defend your home if they have accessible water points, such as hydrants, pools and reservoirs. The content of this standard is explained in broad terms. In a fire, the strong winds move the embers around the buildings and that they can be deposited in the flat surfaces. As the fire progresses, the envelope of the building is subjected to the very high heat radiation that can break windows and cause the building elements to ignite. Impacts of bushfire on buildings The design to resist forest fires, is necessary within the 100 meters of the forest. It is critical to assess the site's risk levels,and preventing fires from starting in the building by protecting the surfaces of the ignition by the embers, protecting the windows from the heat emitted by the front of the fire and limiting the combustibility of the exposed materials (Shanahan, 2012). Every year, when summer comes, there is a risk of forest fires, which can affect large areas of forest and natural vegetation, causing social, economic and ecological damage. For this reason, the Ministry of the Environment, as National Environmental Authority, has a Forest Fire Contingency Plan that aims to implement measures to prevent, mitigate and control this natural phenomenon, especially in fragile areas such as the National System of Protected Areas, moors and forests. The implementation of this plan that arises with the need to promote preventive actions in the fight against forest fires through the diffusion and awareness in the sites of greater incidence, has had excellent results. In 2012, for example, fires affected 21,570 hectares, while in 2013 they fell to 4 216 hectares, barely 19.55% of the total for 2012. While these figures are encouraging, the Environmental Authority will continue to work for reduce this phenomenon that affects ecosystems. The contingency program includes three stages. The first stage is a prevention program in which multiple activities are carried out, such as preventive operations, environmental education, monitoring and early warning in areas of greater susceptibility. The second is an emergency plan in which several institutions such as the National Secretariat for Risk Management, Fire Brigade, Armed Forces and Decentralized Provincial, Municipal and Parochial Autonomous Governments collaborate in order to control fires that occur in a way immediate and effective (Shanahan, 2012). finally, the third phase refers to the remediation plan that seeks to repair the original plant cover affected. In addition to this strategy to fight fires, the authorities throughout the year carries out several complementary actions such as training, environmental education days, digital campaigns and door-to-door campaigns; which seek to promote the care and protection of forests and natural areas.It should be noted that, the majority of forest fires presented in the country are due to anthropogenic causes. For example, in several agricultural areas, fire is used as a working tool to prepare the soil, to remove stubble and to clear the land, among others, but its misuse can cause irreparable damage to ecosystems.According to reports from this State Portfolio, 70% of forest fires are caused by man, 25% are by negligence or by agricultural burns and 5% by natural causes (glass bottles, lightning). To resist attacks of embers before the fire front,provide a safe haven while passing the fire front,and allow the occupants, after passing the fire front, to extinguish the building elements that are still burning. The design for shrub fire is a process, namely:Determine the level of the Bushfire Attack Level (BAL).Comply with the constraints on building envelope elements for the BAL evaluated (Pearson, n.d.).Choose the correct woods and detailing the performance of the required item. Concreting these steps: The BAL indicates probable radiant heat on the outside of the building at the front of the fire. A qualified assessor will determine the BAL after considering: the Fire Hazard Index (FDI), the vegetation of the site, the distance between the site and the vegetation, and the slope of the terrain. Methodology The standard focuses on external building elements such as: terraces on substructures (open or closed); stairs, exterior platforms and ramps; surfaces of external walls; windows and exterior doors; soffits, eaves, fascias and gutters; and the surfaces of roofs There are no restrictions on the materials used inside the building. The restrictions are increased with levels 40 and BL-FZ.3. The wood suitable for use in the elements of the envelope are listed in the standard in tables and appendices and details where the wood in each table can be used (Pearson, n.d.). The standard classifies the woods, based on their density, into four groups: resistant to forest fires (due to their natural properties - such as merbau, Eucalyptus camaldulensis, etc.) impregnated with fire-retardant chemicals or inflammable paints; wood with a density of more than 750 kg / m (gray eucalyptus, etc.); woods with a density of more than 650 kg / m (cypress, etc.); and other low density species (radiata pine and Western Red Cedar). We will now see how these groups and the requirements of the standard interact in four examples according to the WoodSolutions design guide, "Building with timber in bushfire prone areas". First example, wood can be used without restriction in any application where wood is protected from exposure to forest fires by a rugged envelope. They include wood frames, interior floors, interior carpentry, etc. In the second example, it is a wooden platform outside in an area classified as BAL 12.5. If it is placed more than 300 mm, measured horizontally, of a glazed element, you can use a normal wood, like the treated pine, if not, you must use a dense wood like the merbau or ceramic tiles. 12.5 - In the third example, it is a facade cladding in wood in a 19 area. If it is 400 mm or less from an external surface that can collect embers or burning residues (such surfaces include the floor, a deck, a balcony , a carport roof, a canopy, etc., with an angle of less than 18 to the horizontal), wood-resistant woods are used, woods such as gray eucalyptus, timbers for log houses (density of 680 kg / m or more, 70 mm minimum thickness), non-combustible materials, fibrocement of at leas t 6 mm thick and any combination of these materials. - Facade cladding in wood In the fourth example, it is a wooden window in a area 29. If it is 400 mm or more above a horizontal outer surface, all hardwoods and treated woods can be used, but all woods can also be used without restriction only if they are fully protected with fire resistant timber shutters . - wooden windows In France, guidelines on how to build in areas prone to forest fires have already been analyzed. Recently, the association of construction professionals has published a guide for various publics, but especially for developers wishing to construct, in a Bush fire prone area, a sustainable building with materials of biological origin (Pearson, n.d.). Therefore, the guide addresses the problem by recovering the knowledge to have to apply for the Works License in an area affected by a bush fires and proposing good constructive practices that are applied in all constructions subject to a risk of this type, element by element. Relevant Bushfire protection measures- fire regulations Minimum safety and habitability requirements At the national level, the legislation in charge of meeting minimum safety requirements is the document of the Technical Building Code (CTE). This Basic Document (DB) is designed to establish rules and procedures that allow meeting the basic safety requirements in case of fire. This document is divided into sections, all of them basic requirements. The purpose of this document is to reduce to acceptable limits the risk of users of a building being damaged by a fire of accidental origin. Terms such as protection, detection and alarm, and evacuation are taken into account. In this report you can read several post on the subject: the importance of the final condition of use of materials and reaction to fire. Remember that when performing the Technical Inspection of your building, it must comply with the anti-fire regulations.Incompressible, a small hotel must have by law with an evacuation plan, instead, in a building setup is not necessary (Hens, 2013) . Most homes do not have the basic elements of fire safety such as the smoke detector and fire extinguisher. According to a report of the Australia Association of Fire Protection Societies , 90% of the communities of old owners do not have the basic fire safety measures that the Technical Building Code requires in the common spaces of the estate such as portals, garages, storage rooms or stairs (Pearson, n.d.). This is also true for 20% of new construction buildings It is in Australia where this new knowledge were transformed into standards of enforced compliance since their National Construction Code requires compliance with the rules. In Australia we have the CTE, but only consider how to prevent and resist fires in or within buildings and without going beyond generic norms like the 15 meters of perimeter strip (before the last revisions were 25 meters). It is necessary to wait for initiatives such as the Forest Fire Protection Forum in the urban forest interface (UFI), to be condensed into guides to a joint building and urban development legislation in UF I areas. Recommendation Fire fighters should be within reach of anyone who is affected in a fire situation. Evacuation Height It is the maximum difference of dimensions between a source of evacuation and the exit of building that corresponds to it. In order to determine the evacuation height of a building, the highest floors of the building in which there are only zero occupancy areas are not considered. If it is a community of neighbors whose height of evacuation exceeds 80 meters, it will require an automatic installation of extinction. If each floor exceeds 28 meters, an emergency lift will be necessary. Fundamental advice on prevention: Keep the electrical grid of the building in good condition. The majority of fires that originate in the communities of owners are due to a poor state of the electricity network. In many cases, older buildings do not comply with the Low Voltage Regulation (REBT), which can lead to short circuits with a high risk of fire. Substitute combustible materials for other flame retardants. There are still communities of neighbors with walls of portals, landings and stairs lined with wood and flammable varnishes. The carpets, sofas, carpets, curtains can also be the origin of the fire so it is better to replace them with other materials with a higher resistance to fire. Install fire doors in the building. The fire doors prevent the spread of the fire and allow the rapid evacuation of the neighbors. Signalization of escape routes and emergency lighting. In case of fire, it is vital that the escape routes and emergency exits are perfectly signposted and free of obstacles that prevent the free e xit of the building in case of fire. Cleaning in the adjacent and immediate building, especially in garages and storage rooms. When it comes to preventing fires in communities, order and cleanliness are fundamental. Collecting garbage, cardboard, furniture or flammable liquids in garages and storerooms is a high risk of fire. It is also very important that the garages are ventilated and prohibit smoking inside them, since many fires are produced by ill-fused cigarettes. Avoid hedgerows and especially hedgerow hedges in the perimeter enclosures in contact with forest land. The presence of walls that separate the hedge from the forest floor are effective in reducing Ignition. External perimeter walls are good fire barriers that impact. Avoid depositing remains whilepruning and cleaning of gardens in the outer perimeter. Trees above or near perimeter hedges can enter more easily ignited. Remove any potentially combustible material that is attached to the housing, below the stairs, und er terraces, in corners etc. This marketing is on many occasions the sole responsible for the destruction of housing. Conclusion Last year, housing fire claimed a total of 112 fatalities (50% during the winter months). In order to reduce these frightening statistics, some autonomous communities and municipalities have begun to include in the telecare programs the fire detector in homes for everyone. In other cases, municipalities in coordination with firefighters have launched awareness-raising and fire prevention campaigns in neighborhood communities, including drills and evacuation and self-protection plans.Review of Fire Protection Systems is also good for the building. Fire Protection systems (Fire Alarm, BIEs, Hydrants ) are not useful if they are not in perfect condition. Periodic inspections established by law must be carried out by an authorized maintenance company in order to ensure its proper functioning. From what I saw in plans, the structuring, the raised (in the building) did not allow anyone to deal with the phenomenon. It is very critical because when there are interior columns with two neighbo rs on the sides it is very, References Bogue, N. (2007). Bushfires!. South Yarra, Vic.: Macmillan Education Australia. Forest Fires Prevention Act. (2003). [Toronto]: Queen's Printer for civil-engineering = Imprimeur de la Reine pour l'Ontario. Gomez, E. and Alvarez, K. (2009). Forest fires. New York: Nova Science Publishers. Guerra Santin, O. (2008). Environmental indicators for building design. Amsterdam, Netherlands: IOS Press. Hens, H. (2013). Performance based building design. Berlin: Ernst Sohn. Kibert, C. (n.d.). Sustainable construction. Mason, P. (2011). Bushfires. South Yarra, Vic.: Macmillan Library. Meyer, C., Beer, T. and Mu?ller, J. (2004). Dioxins economics from bushfires in Australia. Canberra, A.C.T.: Australian Government Department of the Environment and Heritage. Pearson, M. (n.d.). The fire extinguisher. Rodriguez, A. (2004). Fires. San Diego: Greenhaven Press. Shanahan, K. (2012). Bushfires. [Place of publication not identified]: Eleanor Curtain Pub.